From this year, April 8 was named Lotus Day in the connection that the day is Buddha’s birthday. The movie: Tezuka Osamu’s Buddha – Akai Sabaku yo! Utsukushiku provides various events to commemorate the Lotus Day.
The new beverage ‘Lotus Tea PET 500 ml’ is released on April 11. The image of the movie is used on the bottle.
The gift campaign has been held at 116 stores nationwide since March 5.
‘Hasu donut” has been released since March 30. Now the donut is sold at Shirogane shop and the web store. It is also sold at Daimaru Matsuzakaya from April 19 to May 31 and at some other stores for the limited period.
Elleseine Lotus Day Campaign
1. Trial course is provided at half price on April 8, 9 and 10.
2. The following special gifts are provided for free to customers who sign up from April 8 to April 14:
i) Lotus treatment is provided for free (one time)
ii) A movie ticket for the movie: Tezuka Osamu’s Buddha is presented.
On April 8, Hana Matsuri is held to celebrate the birthday of Buddha, and “Hana Matsuri” post cards are distributed for free every year. From this year, the reverse side of the card has a new design. Why don’ t you send this post card to people you care about with a warm message?
“All life is beautiful” The posters of “Hana Matsuri x Tezuka Osamu’s Buddha” are distributed for free.
Every year, Japan Buddhist Federation distributes the posters to promote Hana Matsuri. This year, the tie-in posters with the movie “Tezuka Osamu’s Buddha” which the federation recommends are distributed.